Mount Zlatibor is located in southwestern Serbia and is one of the most popular tourist destinations in the region.

Zlatibor’s well organised and varied tourist offerings provide a wide range of attractive activities and events. Various kinds of tourist offers can be found, from health and spa tourism, transit tourism, sports and recreation, to festival tourism. In addition to being the host for many congress meetings, the region also welcomes tourists interested in excursions and rural tourism, which are becoming increasingly popular.

Every day, more than 25,000 visitors enjoy their stay in the many villas, holiday homes, hotels and restaurants, using swimming pools during summer and many other facilities.

The mountain has more than 100 snowy days annually. The ski centre is located on the highest Zaltibor peak - Tornik which is the biggest ski centre in western Serbia for alpine and Nordic skiing, with over 10 km of ski routes.

Zlatibor boasts a subalpine climate, which is especially beneficial for healing respiratory problems. The coldest month is January, with an average temperature of -25°C, while the hottest is August, with an average of around 15°C. Mt. Zlatibor’s highest peaks are: Tornik (1,496 m), Čigota (1,422m) and Liska (1,356m).

The administrative centre of Zlatibor is the municipality of Čajetina, and the closest city is Užice.